Fibre Compare Privacy Policy
Last updated: 11 October 2026
Who we are
This policy explains how Fibre Compare collects and uses your personal data when you use fibrecompare.com, claim a reward, or receive marketing from us.
Fibre Compare is a trading name of Comparison Systems Ltd, registered in England and Wales (company number 08747553). Our registered office is 5-9 Eden Street, Kingston Upon Thames, Surrey KT1 1BQ. Comparison Systems Ltd is the data controller for the personal data described here.
We are registered with the Information Commissioner's Office (ICO) under registration number ZB635046. We process personal data in line with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
For any privacy question or request, email privacy@comparisonsystems.com or write to Privacy Management, Comparison Systems Ltd, at the address above.
Summary: what we use your data for
| Purpose | Data used | Lawful basis | How long we keep it |
|---|---|---|---|
| Showing deals available at your address | Postcode, address, UPRN | Legitimate interests (providing the check you asked for) | 24 months after the check, then anonymised for reporting |
| Tracking your reward claim and confirming eligibility | Email address, order reference, deal chosen | Contract (the reward offer terms) | Until the reward is issued or declined, then 24 months |
| Marketing emails, including renewal reminders and offer reminders | Email address, deal and order status, address if you have checked one | Consent (opt-in tickbox) | Until you unsubscribe, or 24 months after your last interaction with us |
| Occasional general postal offers to UK households | Address | Legitimate interests (you can opt out at any time) | Mailing lists are kept for up to 24 months after each mailing, then deleted; opt-out requests are kept on our suppression list |
| Recording that you have opted out | Email address or address | Legal obligation and legitimate interests (respecting your choice) | Indefinitely, kept on a suppression list |
| Tracking sales with providers | Cookie and click identifiers | Consent (cookie banner) | Per our cookie policy |
| Analytics and advertising | Device, browser and usage data, IP address | Consent (cookie banner) | Per our cookie policy |
| Answering your queries | Anything you send us | Legitimate interests | 2 years after the query closes |
| Accounting and legal records | Commission and transaction records | Legal obligation | 7 years |
What we collect
We collect personal data in three ways.
What you give us
You give us your postcode and address when you run an availability check, and your email address when you claim a reward, along with your choice about receiving emails from us. We also keep anything you send us when you contact our customer service team.
What we collect automatically
When you visit our site, we collect device and browser data, such as your IP address, browser type and version, device type and operating system. We also record how you use the site, such as pages viewed, referral source, visit length and the deals you click. We use cookie and click identifiers that let us and the provider confirm when an order came from Fibre Compare. We only set non-essential cookies if you agree to them.
What we receive from others
Providers and our affiliate network, AWIN, tell us whether an order you started was completed, cancelled or became eligible for a reward. Experian gives us validated address details and the address's UPRN when you select your address.
Our services are not intended for anyone under 18.
How we use your data
Availability checks
We use your address to show which providers, networks and technologies (such as full fibre, FTTC or Virgin Media cable) are available at your home. Experian validates your postcode and address and supplies the address's Unique Property Reference Number (UPRN). We send the address, postcode and UPRN to ThinkBroadband, which returns the networks and providers that serve that address. If you click through to Virgin Media, we also pass your postcode and UPRN directly to Virgin Media so it can identify your address. We do not do this for any other provider. We do not use addresses from availability checks to choose who receives our letters.
Rewards and gift cards
When you claim a reward, we record your email address against the deal you chose and your order reference. We use this to confirm with the provider and AWIN that your order qualifies, then pass the details needed to issue your reward to our voucher partner, Giftcloud. Giftcloud sends your voucher directly to you. If you do not opt in to marketing, we use your email only for this.
Tracking sales
When you click through to a provider, cookies record that the visit came from Fibre Compare. Providers pay us a commission when an order is completed. This keeps our service free to use.
Improving the site and advertising
With your consent, we use Google Analytics, Microsoft Clarity and similar tools to understand how the site is used. Clarity can record heatmaps and session replays. We also use Google Ads, Microsoft Advertising and Meta (Facebook) to show our adverts and measure how well they work. These companies may use the data for their own purposes under their own privacy policies.
Customer service
We use what you send us to answer your query and keep a record of it.
Marketing by email and post
We only send marketing emails if you have ticked a box asking us to. You can stop any of our marketing, by email or post, at any time.
Emails
If you tick the box to receive emails from Fibre Compare when claiming a reward, we may send you a reminder if you started an order with a provider but did not finish it, with the deal and reward you chose. We may also remind you before your broadband contract ends, with deals available at your address, and send occasional broadband deals and money-saving offers.
We plan to launch a dedicated end-of-contract reminder service soon, and will use the same details to run it.
To know whether to send an order reminder, we check the order status reported to us by AWIN and the provider. If no completed order is reported within a few days of your click, we may treat it as unfinished. To work out when your contract ends, we use the deal you chose and the date you ordered it. If you have also run an availability check, we may link your email to that address so the deals we send are ones you can get.
Our emails may contain small tracking images and links that tell us whether an email was opened and which links were clicked. We use this to improve our emails.
Letters
We occasionally send general postal offers to households across the UK. Our letters are printed and posted by Intelliprint. It acts only on our instructions. If you would rather not receive them, see Opting out below.
Opting out
To stop emails, click unsubscribe in any email, or email privacy@comparisonsystems.com. To stop letters, email privacy@comparisonsystems.com or write to us at the address above, giving the address the letters go to.
We stop marketing as soon as we can, and within 28 days for letters already in production. We keep a minimal record of your opt-out so we do not contact you again by mistake.
We do not sell your details or pass them to other companies for their own marketing. Giftcloud has its own separate opt-in on our reward form, covered by Giftcloud's own privacy policy.
Who we share data with
We share only what each partner needs for the job below.
| Partner | What they do | What they receive |
|---|---|---|
| Experian | Validates your postcode and address, and supplies its UPRN | Postcode and address |
| ThinkBroadband | Returns the networks and providers available at your address | Address, postcode and UPRN |
| Virgin Media | Identifies your address when you click through to its site | Postcode and UPRN |
| AWIN | Affiliate network tracking orders and commission | Cookie and click identifiers, order status |
| Broadband providers | Confirm orders and reward eligibility | Order reference, email used at checkout |
| Giftcloud | Issues reward vouchers | Email, reward and order details |
| Google, Microsoft, Meta | Analytics and advertising (with your consent) | Device, usage and cookie data |
| Amazon Web Services (Amazon Simple Email Service) | Sends our emails, as our processor | Email address, deal and order status |
| Intelliprint | Prints and posts our letters, as our processor | Address |
| Amazon Web Services (AWS) and other IT providers | Cloud hosting for our website and systems, as our processors | Data stored on our systems |
We may also share data if the law requires it, or with a buyer if our business is sold.
Cookies
We use cookies that are needed for the site to work, and, only if you agree, cookies for analytics, sale tracking and advertising. You can accept or reject non-essential cookies in our cookie banner and change your choice at any time using the cookie settings link at the bottom of every page. You can also block cookies in your browser settings, though some features, including reward tracking, may then not work.
Our cookie policy lists each cookie, who sets it and how long it lasts.
Transfers, retention and security
Transfers outside the UK
Some of our partners, such as Google, Microsoft and Meta, process data outside the UK, mainly in the US. Where they do, we rely on the UK–US data bridge for certified companies, or on the UK International Data Transfer Agreement or Addendum, so your data has equivalent protection.
How long we keep data
We keep data only as long as needed for the purposes in the summary table above. When a period ends, we delete or anonymise the data.
Security
We encrypt data in transit, limit access to staff who need it, and use suppliers that meet appropriate security standards. No system is completely secure. If a breach is likely to put you at risk, we will tell you and the ICO as the law requires.
Your rights
You can stop marketing at any time. You have an absolute right to object to direct marketing, and we will always stop. Where we rely on your consent, you can withdraw it at any time. This does not affect anything we did before you withdrew it.
You also have the right to get a copy of the personal data we hold about you, have inaccurate data corrected, and have your data deleted. You can ask us to restrict how we use your data, object to processing based on our legitimate interests, and receive data you gave us in a reusable format.
To use any of these rights, email privacy@comparisonsystems.com. Tell us which service you used and the email address or postal address involved. We will reply within one month.
Complaints
If you are unhappy with how we have handled your data, please contact us first and we will try to put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We will update this policy when our use of data changes. The date at the top shows when it was last updated. If we make a significant change, such as a new use of your data, we will tell you before it takes effect.