Geoff Pestell
Fibre Compare > CEO
Geoff is a broadband and telecoms industry leader with over 25 years’ experience in the UK telecoms market. He began his career with Onetel before joining Primus and heading the consumer division. In 2010, Geoff co-founded Fuel Broadband (later sold to the Post Office) with the business featuring in the Sunday Times Tech Track 100, winning multiple consumer ISP awards for its broadband and telephony brands. Geoff founded Fibre Compare in 2016, now an established UK fibre broadband comparison website listing an extensive range of fibre broadband and TV packages from major providers, alternative networks and resellers. In 2026 Fibre Compare hit the 100,000 customer switches mark since it's launch in 2016.