Broadband deals in Rugby
Residents in Rugby and nearby areas like Cawston, Lutterworth and Dunchurch, can take advantage of a range of broadband deals, from affordable basic packages to ultrafast options.
Thanks to major investment into local full fibre connections, Rugby now benefits from widespread access to various broadband brands, so most postcodes will now be offered multiple options. That means you can compare speeds, prices and providers to find the best fit for your needs.
What broadband can I get in Rugby?
Rugby has seen big improvements to its broadband network in recent years. Between 2020 and 2025, the average download speed in the area increased from around 45Mbps to 268Mbps, thanks to the rapid expansion of full fibre (FTTP) and gigabit-ready networks. As a result, homes and businesses in Rugby now benefit from faster, more reliable internet connections.
Almost all addresses (99.78%) can now get superfast broadband – fibre cabling that still uses a copper telephone line with download speeds of 30Mbps or more. That’s enough for several people to browse, stream and video call at once without buffering. On top of that, full fibre – capable of gigabit speeds (1,000Mbps) – is also becoming more widely available, thanks to the ongoing expansion of providers using the CityFibre network.
CityFibre is a UK-based wholesale fibre infrastructure provider. They don’t sell broadband directly to customers – instead, they build and maintain the full fibre network, which is then used by other broadband providers such as 4th Utility and Lit Fibre to deliver ultrafast services to homes and businesses.
Coverage and speeds can vary depending on your exact location. Here’s a look at some key postcode areas:
Postcode snapshot
CV21 (Town Centre, Newbold-on-Avon): Excellent broadband coverage, with ultrafast services available from Virgin Media and a growing number of providers offering full fibre via the CityFibre network.
CV22 (Bilton, Hillmorton): Strong superfast coverage, with full fibre availability increasing as CityFibre continues to expand its presence in the area.
CV23 (Dunchurch, Thurlaston, surrounding villages): Some locations now able to access full fibre, mainly through Openreach providers. Rural properties may have fewer options, but rollout is ongoing.
CV8 and CV7 (nearby areas like Ryton and Wolston): Full fibre has really expanded here into more communities thanks to continued investment. Availability varies by street.
As always, broadband availability depends on your exact address. The quickest way to find out what’s on offer in Rugby is to use our postcode checker – you’ll get instant results showing available speeds, providers, and the best broadband deals for your property.
Can you get full fibre in Rugby?
Yes – and coverage is growing fast. As of 2025, 91.46% of premises in Rugby have access to ultrafast broadband (over 100Mbps). This includes full fibre connections from major Openreach-based ISPs like BT, Sky and Vodafone, CityFibre providers and Virgin Media rollouts.
Which broadband providers are in Rugby?
Rugby has a strong selection of broadband providers, giving residents access to a wide range of speeds, packages and pricing options.
Virgin Media
Virgin Media offers some of the fastest broadband speeds in Rugby, with packages reaching up to 1Gbps thanks to its own cable network. It’s a popular choice for larger households or anyone needing consistent high-speed connectivity for streaming, gaming, or working from home. Virgin Media often bundles broadband with TV and phone services, making it ideal for customers looking for an all-in-one deal.
Sky
This household name in broadband, TV, and entertainment, offers a range of fibre packages through the Openreach network. Customers in Rugby can expect reliable performance, flexible contract lengths, with the option to bundle with Sky’s TV services. Speeds range from standard fibre up to full fibre in many parts of the city, making it a solid all-rounder for most homes.
BT
BT is one of the UK’s biggest broadband providers and has widespread availability across Rugby via the Openreach network. Known for reliability and extensive customer support, BT offers a variety of broadband packages including full fibre options with speeds up to 900Mbps. BT is also a good choice for customers who want added extras like BT Sport or enhanced parental controls.
Vodafone
Vodafone has become an increasingly popular choice for broadband in Rugby, offering competitive pricing and high-speed fibre packages. It uses the Openreach network and, in some areas, CityFibre, which allows for even faster full fibre connections. Vodafone often includes discounts for existing mobile customers, making it a good choice if you're already using them for your phone plan.
Plusnet
Plusnet is a budget-friendly provider with a reputation for strong UK-based customer service. Operating on the Openreach network, Plusnet offers simple, straightforward broadband packages with no-frills pricing. While it doesn’t always offer the fastest speeds on the market, it's a dependable and cost-effective option for smaller households or light internet users in Rugby.
NOW Broadband
NOW Broadband offers flexible broadband plans with no long-term contract, making it perfect for renters, students, or anyone wanting a shorter commitment. Powered by the Sky network, NOW provides standard and fibre packages at competitive rates.
This small, independent provider offers fast, flexible, affordable full fibre. With 30-day contract options and prices that start from £24, there's a lot to like about 4th Utility for those who have access. Their broadband comes through the CityFibre network and is currently available to about 80% of Rugby.
Lit Fibre is everything you'd expect from an alternative network. It offers full fibre speeds of up to 1 gig – this will increase to 2.5Gb soon, too – that are all symmetrical (upload is just as fast as download). And unlike most of the bigger mainstream providers it gives a guarantee of no mid-contract price hikes. Like 4th Utility above, their broadband comes through the CityFibre network.
Another alternative option to the people of Rugby is Rise Fibre. This broadband also comes through the CityFibre network and ticks all the boxes that a smaller, newer provider should do to win over potential customers – shorter contract options, cheaper prices and symmetrical full fibre speeds of up to 1 gig.
Thinking of switching broadband in Rugby?
With improved speeds, wider coverage, and more competitive broadband deals across Rugby, now is an ideal time to make the switch. Whether you're looking to save money, move to full fibre, or get a more dependable connection, just enter your postcode to check what's available at your address and compare the latest offers.
Finding the right broadband deal in your area doesn't have to be complicated. We're here to help.